Forma Studio
Studio software you can talk to.
Free and flexible studio management software for yoga and fitness studios. Open source, AI-first, and running on your own website.
Built by a studio owner, for studio owners.
Forma Studio
Free and flexible studio management software for yoga and fitness studios. Open source, AI-first, and running on your own website.
Built by a studio owner, for studio owners.
Open source
Free.
No license fee, no per-member fee, no add-ons. You pay only for the hosting and services you run it on.
Flexible.
The code is open. Need a feature your studio runs on? You, I, or any developer can build it, instead of waiting on a vendor's roadmap.
Yours.
It runs on your website and on accounts in your name. Nobody can raise your price, sell your client list, or switch it off.
What "open source" means: the code behind Forma is public. Anyone can use it, change it, and run it for free. The license keeps every released version open for good, so it stays yours even if the project changes hands.
The software
These are real screens from a sample studio running on Forma. Names are fictional.
Classes and appointments by day, week, or month. See how full each class is, who's checked in, and what's next.
Sell intro offers, packs, memberships, and retail in a few taps. Pay by card, Apple Pay, or Google Pay on the screen, or record cash.
Clients buy on your site in one short step, with saved-card fast pay through Stripe. Promo codes built in.
Your schedule, your prices, your brand. Drop-in prices show on every class, and clients book without leaving your site.
Visits, plan, lifetime spend, and notes at a glance. Book, sell, give credits, or ask the assistant about anyone from one screen.
Sales, attendance, teachers, memberships, intro conversion, and at-risk members, ready to open. Export to CSV or PDF, or build your own.
AI-first, not AI added on
Forma is built around a conversation from day one. Tell it what you need; it looks things up and does the busywork. The menus are still there when you want them.
"Add Maria to tonight's 6:30."
"Who should I call this week?"
"How were sales compared to last October?"
Ask in plain words. Forma checks your data and answers.
Sales first
"I already use AI to decide who to call. My front desk didn't. So I built it into the screen they open every day."
— Polina
The analysis I used to pay a consultant for is now just a question. Anyone on your team can ask it, with no extra tool to learn.
The sales board: new clients move through stages on their own as they book and buy, with your intro conversion rate on top.
Your website
Clients leave your site for the vendor's page or app, where they can be shown other studios nearby.
Clients stay on your site, see only your studio, and their account is with you.
The studio's own booking page, with its intro offer front and center.
Switching
Most owners stay on software they don't love because switching sounds painful. I've done it for my own studio.
01
If your current provider lets you export your data, I bring it over: your full setup and every client record.
02
Clients, classes, pricing, and history, set up on accounts in your name. You check it before anything goes live.
03
Your booking page goes live on your website, and your team starts working in Forma.
What it costs
$150–200
a month, all in, for a typical studio, including your email and text marketing.
No license fee. No per-member fee. No add-on fees.
Hosting, your marketing platform, and a little AI, each on an account in your name.
Compare it to your software bill plus every add-on you pay for today.
Card processing is separate, as on every platform: Stripe's standard rate.
How to get it
The software is free either way. You pay for help only if you want it.
Do it yourself
Free
Download the code and run it on your own hosting. Full features, no license.
Get notified at release →Most studios
One-time setup
I move your studio in and set it up on accounts in your name. You own all of it.
Book a demo →Ongoing help
$50 / month
Private chat with other owners and me, office hours, and a monthly live call. Optional. Cancel anytime.
Ask about it →Built your way
Hourly
A feature, integration, or change made for your studio. Billed by the hour, only when you need it.
Tell me what you need →Why I'm building this
Intro offers end and members drift before I notice. I used to pay consultants to tell me who to call.
Software every month, then add-ons for texting, marketing, and an app.
Booking sends people away from my website and my brand.
Moving my clients and their saved cards depends on the vendor saying yes.
Polina Denissova · owner, Mindful Owl Yoga, Atlanta
Questions owners ask
Yes. No license fee, no per-member fee. You pay only for hosting and the services you connect.
No. It runs on accounts in your name. If I disappeared tomorrow, it would keep running.
The license (AGPL) keeps every released version open for good. Nobody can take back your copy.
Any developer can. Or ask the Forma community, where owners and I answer together.
Book a demo
Thirty minutes over video. I'll walk you through the schedule, checkout, the sales board, and the assistant, and we'll talk about what moving your studio would take. Tell me what would stop you, too.