Accounts to Open for Forma Studio: Owner Checklist

Three rules first

Use a studio email address, such as info@yourstudio.com, not a personal one. The accounts should belong to the business.
Turn on 2-step verification on every account, and on the email inbox itself. Sign-in codes go to your inbox, so your inbox is your key.
Never send anyone a password. Each service lets you invite a team member. Invite me that way, and remove me whenever you like. Keep your own logins in a password manager.

Hosting: Render

Runs Forma and stores your studio's data.

You do: create the account with your studio email and card, turn on 2-step login, choose the Pro workspace, invite me as a team member. Cost: about $75–80 a month.
Card payments: Stripe

Takes payments and pays out to your bank. If you already have a Stripe account for the studio, we use it.

You do: create the account in the business's legal name, add your bank account, finish Stripe's verification, invite me as a team member. Cost: Stripe's standard card rate; no monthly fee.
Email delivery: Resend

Sends confirmations, reminders, receipts and sign-in codes from your studio's address.

You do: create the account and invite me. I give you a few records to add to your domain so email arrives from your address. Cost: about $20 a month.
Your domain

Your booking pages live at an address like book.yourstudio.com.

You do: find the login for wherever your domain is managed (GoDaddy, Squarespace, Wix, Google, Namecheap). I tell you exactly which records to add, or you invite me to add them. Cost: nothing new.

Google sign-in

Lets clients and staff tap "Continue with Google" instead of waiting for an emailed code.

You do: create a Google Cloud project with your studio's Google account and invite me. Google needs a privacy policy published on your website. Cost: free.
AI key: Anthropic

Powers the assistant and AI-written reports. Skip it if you'd rather not use AI; everything else works without it.

You do: create the account, add a card, and set a monthly spending cap. I connect the key. Cost: about $5–10 a month for a typical studio.

Your marketing tool

Keep what you have. Forma connects to Klaviyo, Constant Contact, Mailchimp and ActiveCampaign and keeps your list and tags current.

You do: invite me, or create an access key when I ask. Cost: what you pay today.
A password manager

One safe place for every login above, controlled by you. 1Password and Bitwarden both work well.

If I disappear: every account above is yours, so your studio keeps running, and any developer can take over from the same logins.

Forma Studio · forma.consulting/studio/accounts · polina@forma.consulting · November 2026