Questions owners ask.

Is it really free?

The software is. There is no license fee and no per-member fee. You pay about $100 a month to the companies that host it and send your email, and a one-time fee if you want me to set it up. See the full cost breakdown.

Then how do you make money?

Setup, moving studios in, and paid help or custom work when an owner wants it. I own a yoga studio and built this to run it; I'd rather be paid for work I do than for a monthly bill you can't leave.

Can you cut me off?

No. Forma runs on accounts in your studio's name. I'm an invited team member you can remove at any time.

What if you disappear, or a big company buys Forma?

Your studio keeps running, because it runs on your accounts. The open-source license (AGPL) means every released version stays open for good, and any developer can maintain your copy.

Who owns the client list and the saved cards?

You do. Client data lives in your own hosting account. Cards are stored by Stripe in your own Stripe account, so they stay with your studio if you ever change software again.

Do my clients have to create new accounts?

No. Their accounts are moved for them, with their membership or remaining classes. They sign in with Google or a code sent to their email. There are no passwords.

Do members have to re-enter their cards?

In most cases, yes, once. Most platforms don't let a studio export card numbers. I help you plan the message so members on autopay add a card before their next payment.

Can you move me from the software I use now?

Yes. What comes over depends on what your current software lets you export: client details, active memberships, class-pack balances and upcoming bookings are the priority. I confirm exactly what will move before you commit to a date. See the steps.

Can I keep my marketing tool?

Yes, if it's one Forma connects to: Klaviyo, Constant Contact, Mailchimp or ActiveCampaign. Forma keeps your list and tags current, and unsubscribes sync both ways.

Using something else? Tell me which one. If it offers a way for other software to connect to it, I can build that connection for your studio. Either way, Forma itself sends the everyday emails: confirmations, reminders, receipts.

What can it do today?

Scheduling, online booking with waitlists, check-in at the desk or on a self check-in screen, memberships with autopay, class packs, intro offers, a front-desk register, discounts and codes, refunds, waivers, client emails, a sales follow-up board, reports, and an assistant you can ask in plain English. See the tour.

Do I have to use the AI assistant?

No. Everything works by clicking. If you do use it, it runs on your own AI account, it can't change anything until a staff member clicks Approve, and your data is not used to train AI.

Who fixes things when something breaks?

During and after setup, I do. Long term you have three options: the owners' community, paid one-on-one help from me, or any developer you choose.

Is my client data safe?

It lives in your own encrypted account, with no passwords to steal and no card numbers stored. How your data stays safe.

Can I change my colors, logo or studio name?

They're set when your studio is built, and I change them for you on request. They're kept out of the everyday settings on purpose, so nobody changes what your clients see by accident.

How long does setup take?

A new studio with nothing to move is the quickest. For a studio leaving another system, plan on two to four weeks. What to expect.